iWin Promo Video

Creating this iWin sales video for The Wedge was challenging in more ways than one. The hardest part was writing the script. When presented with the challenge of summarizing this salesforce tool within only a few minutes, the first hurdle was finding a good analogy. After we decided on the concept of blocks making up pieces of a "whole," we had to write summaries of each section. Not being in this specific industry or having knowledge of the terms used, extensive research was done. The goal was to simplify a very complicated but useful system in order to promote it to people who may just be getting started in the field. The second hurdle was coming up with a method of making the blocks look like stop-animation. This was achieved through Xpresso scripts in Cinema 4D.